Largest African-American Selection
Books, Videos, Music, Toys, Calendars & More
|Key Word Search|||||Collectibles/ Memorabilia||
|January 10, 2001||
REPORTS 115% INCREASE IN
Tex. -- In the midst of dot-com failures and retailer
post-holiday angst, at least one e-commerce company had a bright Christmas. Cushcity.com,
which has the worlds largest selection of African-American products and is the most
highly trafficked African-American e-commerce site in cyberspace, experienced a 115%
increase in year 2000 fourth quarter revenue when compared with 1999. The privately-held
Houston-based corporation experienced a similar increase in its sales between Thanksgiving
and the end of the year -- the traditional Christmas buying season. Further, the increase
was realized without utilizing some of the dramatic measures adopted by other retailers
and B2C sites, such as deep discounting and free shipping.
"In fact," says Cushcity.com President and CEO Willie A. Richardson, "we charged the suggested retail price for nearly all of our Christmas merchandise and applied normal shipping charges to every order."
Although as a privately held firm, Cushcity.com does not release sales figures, Richardson says the company is on track to reach profitability by this spring. He attributes the firms holiday success to three primary factors:
The early realization that pure-play Internet retail was not going to be profitable in the foreseeable future. The company implemented a three-pronged retail strategy, establishing a twice-annual catalog over a year ago and opening a brick-and-mortar store in Houston last September.
The uniqueness of product selection. "We offer Afrocentric items that our customers literally cannot find elsewhere," said Richardson.
Excellent customer service. "While most e-commerce companies focused primarily on technology and put customer service on the back burner," says Richardson, "from day one we offered excellent customer service and responded to market demand. And it has paid off."
Cushcity.coms product lines include African-American books, videos, toys, games, dolls, art prints, software, calendars, greeting cards, stationery items, apparel, collectibles, Black Greek products and home decor items. The company plans to expand its product selection in 2001 to include more than 20,000 items.
For Cushcity.com media interviews or more information, contact Gwen Richardson at (281) 444-4265.
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